RECOMMENDATION TELEVISION STATION MARKETING Written on Monday 9th February 2026
This is dedicated to the KING of Kings and the LORD of Lords.
@WhiteHouse
@euronews
@AJEnglish
@NTANewsNow
@CNN
@CGTNOfficial
@BBC
@AIT_Online
@DeutscheWelle
@channelstv
@SABCNews
@FRANCE24
@MSN
@NHKWORLD_News
@ARISEtv
@SkyNews
@electmonitorng
@SkiesMonitor
@AbiodunAAjijola
Written and conceptualised by Abiodun Mohammed Adeyemi Ajijola who won The Ventures and Trusts Award for Excellence from Fate Foundation, Lagos, Nigeria by attaining First Position in the 2004 Fate Foundation National Annual Business Plan competition.
RECOMMENDATION
TELEVISION STATION MARKETING
Written on Monday 9th February 2026
This recommendation is to help increase the revenue generation capability of a television station.
First, is put all video content that is generated into individual specific content categories that will not be longer than 120 seconds. That means that, no matter the content, it should not be longer than this for the first part.
Categorisation means it would be for instance:
Sports
Music
Culture
Politics
Real Estate
Conflict
Peace
Travel
Security
And so much more. It means that any viewer who wants to enjoy the
content can do that in under two minutes. This is good because of busy people and making sure
that the information is as flexible as feasible to meet the demands of
the people or customers.
The second is to make this
information categorisation available on the Internet site of the
television station. In this manner, the customer can access all this 2-minute information of the Internet site according to the categorisation.
The third, is to have longer and complete videos of this information also on the Internet site, which most television stations already have. This means that if a person watches a 2-minute segment covering the core aspects of a 12-minute interview, the person has the option of clicking to watch the full 12-minute interview. However, the 2-minute segment is to enable the viewer to get a feel of that topic, get the main gist and decide if watching the entire programme is worth it or not.
The fourth is to develop a service to get this information to the customer without necessarily having to go to the Internet site of the television station to browse it. This saves time for the customer and makes it easy for the customer to get the news information. The essence here is efficiency and effectiveness. Based on the user's preferences. This is no-stress news and information access. The latest 2-minute segment of programming or specific information can be communicated through some of the following means and more:
Message alerts via text or sms.
Message alerts through an Internet social media messaging platform.
Message alerts through email.
Message alerts through screen pop-up.
The important aspect here is that when the person sees the pop-up of text message, the person may watch it at that time or keep it and watch it another time. There should be some sort of wallet where these messages are sent so that the viewer can watch conveniently. This could be a personal information account with the television station which is available online. This means that a person's content is stored in that account and the person can access that at any time, which is categorised in a daily overall categorisation. That means while daily content is differentiated by type and topic, the overall categorisation is differentiated by time or by each day.
What this does is to create a personalised user account for each customer that desires that of unique user content.
The television station then develops a unique algorithm to legally track this information and the users' clear preferences and keeps offering the user more information based on these specific preferences.
Fifth is pricing. It is my recommendation that a flat price for content be chosen. It needs to be an amount that most people in the target market can spend without feeling at all, even if they have got no benefit. It needs to be an amount that people won't be worried about irrespective of how much content they view. For instance, 10 Euros per month. This comes to under 35 Euro Cents per day. Where this gets big is the ability to get customers to part with 10 Euros each month, every month and perhaps even pay a one-time 100 Euro annual fee and save over 16% on monthly payments.
Therefore, the revenue generation apparatus is in place.
Monthly fees are paid willingly for specialised content for each television user. This is very important.
After this, what is required is to build the database of customers continuously and consistently. Some methods for achieving this are as follows.
a. Advertising on the television station and other television stations.
b. Online advertising inclusive of advertising on social media platforms.
c. Email marketing.
d. Developing a referral programme that gives users a discount for referring new users. A user can even get an entire annual package free if a certain number of successful referrals are made.
e. Outdoor and traditional advertising which includes flyers, brochures and other physical methods.
f. Text messages and or SMS direct marketing.
g. Event branding.
Why is this very important?
The reason this is very important is that it creates loyal customers who, over time, become dependent on the television station for their news information. This guarantees future revenues, but it also ensures that the television station remains relevant on a continual basis.
If there is any challenge with live broadcasting at any time, though there should not be, the users can still get the content direct through the Internet.
A television station operating within a nation should be able to get 1 million users in a three-year period if they are already an established brand and have a strong viewership already. A continental or global news organisation should target no less than 5 million users within a three-year period and for those that have tens of millions of viewers already, they could target up to 10 million users within a three-year period. However, to achieve this would require everyday marketing, getting leads and providing quality content continuously.
It is also recommended that some technological system be built inclusive of the algorithm mentioned above that can automate this entire process. This will ensure that there are no customer delays.
Some Key Customer and Audience Metrics for Euronews
European Reach: Reaches over 82% of households in Europe.
Digital Audience: In 2024, Euronews recorded an all-time high with 31.5 million monthly unique visitors on its website and app.
1.06 billion page views across its owned digital platforms in 2024.
In 2024, the network’s video content also saw remarkable engagement, with more than 1.6 billion video views.
Some of the key achievements from 2024 include 65.7 million newsletters sent in 12 languages and 27 newsletter formats, and 220,000 active newsletter subscribers engaging with daily and weekly updates.
REVENUE PROJECTIONS
If a television station earns 120 Euros per year or 100 Euros per year for annual fees and has 1 million users, that is 100 to 120 million Euros in additional funding for that television station. The purpose of this is to give the television station more financial and economic stability, which enables the television station to be more adventurous that is reasonable risk-taking, more creative and diverse with its programming. This also enables more journalists and presenters to have their own shows or have an increased presence on existing shows.
Certainly, for a 5 million or 10 million user base, the revenue generation would be much higher though the operational costs of such television stations are likely higher.
It needs to be stated that this is not intended to be the main source of financing for the television station, but just an additional source. However, if done very effectively and sustained increasingly over time, it may become a formidable and very reliable source of revenue for the television station.
This was developed for and is specially recommended to Euronews.
However, it will be recommended to other television and broadcasting stations because of the universal objective of strengthening legal press organisations to remain relevant and continue providing quality content to viewers and people around the Universe.
The United States of America with capital in Washington D.C., North America
Euronews
Al Jazeera Media Network
Nigerian Television Authority
Cable News Network
China Global Television Network
British Broadcasting Corporation
African Independent Television
Deutsche Welle
Channels Television
South African Broadcasting Corporation
France 24
Microsoft Network
The Japan Broadcasting Corporation
Arise News
Sky News
The nations, locations and or organisations recommended may choose to cooperate to develop this or seek to legally achieve this individually.
Me who write this physically may still make this recommendation to another nation or legal organisation or more.
In conclusion, it is my opinion that as technology advances and people become more and more used to personalised content and time-flexible programming, this solution will become more and more relevant and eventually become indispensable for any television station and or broadcasting network.
.jpg)
Comments
Post a Comment